Dream Destinations LLC
Dream Destinations LLC
WEBSITE REDESIGN · LOCAL SEO · CUSTOMER EXPERIENCE
A site designed to move travelers from inspiration to booking.
SUMMARY
As Dream Destinations LLC grew, its website needed to evolve with it. The business needed an online experience that reflected its refreshed direction while giving travelers a practical way to explore upcoming trips, access travel resources, and manage the booking process.
BREAKTHRU redesigned the website to bring the agency's brand, trip offerings, and essential travel functions together in one place.
The focus: Brand evolution, trip discovery, booking functionality, and customer experience.
A travel agency's website should do more than inspire people to travel. It should help them understand the experience being offered and make it easy to take the next step.
Dream Destinations LLC needed a website that reflected the business's growth and refreshed feel while better supporting the practical needs of its travelers.
Visitors needed a clear way to learn about the agency, see who they would be traveling with, explore upcoming trips, and access resources to help them prepare. The booking experience also needed to accommodate different payment preferences and booking processes.
The opportunity was to create a website that brought the brand and the business's day-to-day travel experience together.
THE CHALLENGE
We developed a website redesign strategy for Dream Destinations LLC focused on:
Reflecting the growth of the travel agency through a refreshed visual direction and a more polished online presence
Introducing the people behind the travel experience so visitors could get to know who they would be traveling with
Making upcoming trips easier to discover, explore, and evaluate
Connecting travelers to the appropriate booking process, whether booking directly through the website or through Eventbrite
Providing a central location for travel resources and trip preparation information
Supporting both full payments and payment plans to accommodate different booking needs
THE APPROACH
The redesigned website was built to support the travel experience from the first visit through the booking process.
A refreshed brand experience
A better way to discover trips
A personal connection to the agency
Travel resources in one place
Booking options that fit the process
Flexible payment functionality
THE WEBSITE EXPERIENCE
A more complete online experience for a growing travel agency.
Rather than serving only as a place to learn about the agency, the website gives travelers practical ways to explore experiences, access information, and move forward with booking.
The result is a website designed to better support both sides of the business: the agency's continued growth and the traveler's experience of discovering, planning, and booking a trip.
THE RESULTS
As the business evolves, the website should evolve with it.
— reflecting where you're going while giving your customers a better way to work with you.
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